How to Market Your Casino to Event Planners

Casino is a classic Martin Scorsese gangster film that shows the real side of Vegas. Unlike other movies like Goodfellas that glorify the lifestyle, Casino lays bare how corrupt it really is. It is a lean, mean thriller that never lags or runs out of steam until the very end.

In the United States, slot machines make between 65 and 80 percent of a casino’s money-making revenue. These devices are a game of pure chance, although some games allow a player to use skill. Video poker, for example, is a variant of slot machine in which players can choose the cards they want to hold and change their bet amounts.

Aside from gaming, casinos have a lot more to offer their guests. Often, they have luxury hotel rooms and amenities, event space and entertainment offerings, spa and health club facilities, and restaurants that can provide an unforgettable experience. When it comes to marketing, your casino needs to think about all of these things in order to attract group business, conferences, weddings, and other events.

To promote your casino’s unique offerings, use keywords that highlight your amenities and location. Optimize your content for these terms and consider using search ads, which can deliver your message to event planners who are searching for solutions — at the exact moment they need them. With Cvent’s Competitive Market Ads, you can even reach planners in sister markets or other areas that might be unfamiliar with your casino.