How Casinos Manipulate Their Patrons to Make Money

In Casino, the iconic actors De Niro and Sharon Stone portray gamblers on a wild ride through organized crime in Las Vegas. But the movie is more than just a thriller; it also reveals how casinos manipulate their patrons in order to make money.

From the moment a person enters a casino, everything is designed to lead them down a gambling path that they won’t be able to easily escape from. This includes the lighting, sounds, and physical design of the building. But the most crucial element is the booze: Casinos serve drinks nonstop, even when they aren’t busy. This booze lowers inhibitions, clouds judgment, and makes it easier to spend more than you should.

As a result, gambling is not only common but widely accepted as a way to spend time and money. Despite its dangers, 85 percent of Americans say it is okay for themselves or others to gamble if they can afford to do so.

While many people gamble for fun, there are some who like to win big and show off their wealth. In this way, they create camaraderie with other high rollers by cheering on the shooter at a craps table or competing against each other at a game of blackjack or poker.

To ensure that they are not losing too much, casinos carefully monitor their house edge and variance for each game they offer. These mathematical measures allow them to see how much money is coming in and going out minute by minute, and they can also keep an eye on any deviations from the expected results.