Casino is a fascinating place, with a mix of people who seem to have a lot on the line and others who are simply trying to have some fun. Regardless of their motivations, the one thing that everyone shares is a love of gambling. Casinos are designed to encourage gamblers to spend money repeatedly for the chance of a big win. This makes them a profitable business, but it takes a lot of money to keep the lights on and ensure that there are enough games for all guests.
Security starts on the floor, where dealers and pit bosses watch over their games with a sharp eye. They can easily spot blatant cheating such as palming or marking cards and dice, and they can see betting patterns that might indicate that patrons are stealing from each other. Each table has a manager who watches over it with a broader view and keeps track of overall money flow.
The big challenge for casino marketers is to determine what will attract new visitors and keep them coming back. The gaming options that are popular today may not be the same five or ten years from now, and it’s important for casinos to continually assess their offerings and develop strategies to reach potential customers. This includes pursuing events and group business as well as expanding their online presence. For example, an increasing number of casinos are using apps that allow their players to earn rewards as they play on their mobile devices.